# Module: Marketing & Communication

User Type: **Super Administrator**
Source: *Mi Digital Academy - Education CRM Features Document*

All features and functionalities of this module, strictly feature and function based.

## 1. Email Campaigns
- Drip campaigns for onboarding
- Re-engagement emails for inactive users
- Promotional email blasts
- Personalized course recommendations
- A/B testing for campaigns

## 2. In-App Notifications
- Targeted push notifications
- Banner announcements
- Popup messages for offers
- Scheduled notifications

## 3. SMS Integration
- OTP for login verification
- Important alerts via SMS
- Bulk SMS for promotions
- Regional language support

## 4. Campaign Management
- Create, schedule, and manage campaigns
- Target audience segmentation
- Campaign performance tracking

## 5. Communication Templates
- Email templates for outreach
- Branded communication templates
- Template versioning

## Feature Documents

Detailed specifications for each feature group (in `marketing_communication/`):
1. [Email Campaigns](marketing_communication/email_campaigns.md)
   - Test Cases: [email_campaigns_tests.md](marketing_communication/email_campaigns_tests.md)
2. [In-App Notifications](marketing_communication/in_app_notifications.md)
   - Test Cases: [in_app_notifications_tests.md](marketing_communication/in_app_notifications_tests.md)
3. [SMS Integration](marketing_communication/sms_integration.md)
   - Test Cases: [sms_integration_tests.md](marketing_communication/sms_integration_tests.md)
4. [Campaign Management](marketing_communication/campaign_management.md)
   - Test Cases: [campaign_management_tests.md](marketing_communication/campaign_management_tests.md)
5. [Communication Templates](marketing_communication/communication_templates.md)
   - Test Cases: [communication_templates_tests.md](marketing_communication/communication_templates_tests.md)