# Module: Marketing Automation

User Type: **Affiliate**
Source: *Mi Digital Academy - Education CRM Features Document*

All features and functionalities of this module, strictly feature and function based.

## 1. Auto-Responder Sequences
- Follow-up sequence
- Nurture sequence
- Win-back sequence

## 2. Testimonial Collection & Sequence Management
- Testimonial collection sequence
- Sequence management
- Sequence performance

## 3. Social Media Automation
- One-click social sharing
- Pre-designed post library
- Hashtag suggestions

## 4. Conversion Tracking & Scheduled Promotions
- Social conversion tracking
- Scheduled promotions
- Automation performance report

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## Feature Documents

Detailed specifications for each feature group (in `marketing_automation/`):

1. [Auto-Responder Sequences](marketing_automation/auto_responder_sequences.md)
   - Test Cases: [auto_responder_sequences_tests.md](marketing_automation/auto_responder_sequences_tests.md)
2. [Testimonial Collection & Sequence Management](marketing_automation/testimonial_sequence_management.md)
   - Test Cases: [testimonial_sequence_management_tests.md](marketing_automation/testimonial_sequence_management_tests.md)
3. [Social Media Automation](marketing_automation/social_media_automation.md)
   - Test Cases: [social_media_automation_tests.md](marketing_automation/social_media_automation_tests.md)
4. [Conversion Tracking & Scheduled Promotions](marketing_automation/conversion_tracking_scheduled_promotions.md)
   - Test Cases: [conversion_tracking_scheduled_promotions_tests.md](marketing_automation/conversion_tracking_scheduled_promotions_tests.md)