# 4. Campaign Management

User Type: **Super Administrator**
Source: *Mi Digital Academy - Education CRM Features Document*

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## 4. Campaign Management

### 4.1 Create, Schedule, and Manage Campaigns
**What it does:** Creates, schedules, and manages the campaigns: the campaign (the campaign, the type, the content, the audience, the schedule) is created, scheduled, and managed, so the campaign is controlled (the management is the control). The Super Administrator creates, schedules, and manages the campaigns (the campaign, the type, the content, the audience, the schedule) so the management is structured and the control is explicit.

**Sub-features:**
- Campaign: the campaign (the campaign, the type, the content, the audience, the schedule)
- Campaign type: the type (the type of the campaign, e.g., the email, the SMS, the in-app)
- Campaign content: the content (the content of the campaign, the message, the offer)
- Campaign audience: the audience (the audience of the campaign, the segment, the count)
- Campaign schedule: the schedule (the schedule of the campaign, the date, the time)
- Campaign status: the status (the draft, the scheduled, the active, the completed)
- Campaign view: the view (the campaigns, the types, the content, the audiences, the schedules)
- Audit logging of the campaign management

**Super Administrator User Journey:**
1. Super Admin creates the campaign: the campaign (the campaign, the type, the content, the audience, the schedule), the type (the type of the campaign, e.g., the email, the SMS, the in-app), and the content (the content of the campaign, the message, the offer); the creation is explicit.
2. Selects the campaign type: the type (the type of the campaign, e.g., the email, the SMS, the in-app); the type is the channel.
3. Creates the campaign content: the content (the content of the campaign, the message, the offer); the content is the message.
4. Selects the campaign audience: the audience (the audience of the campaign, the segment, the count); the audience is the target.
5. Sets the campaign schedule: the schedule (the schedule of the campaign, the date, the time); the schedule is the timing.
6. Views the campaign status: the status (the draft, the scheduled, the active, the completed); the status is the state.
7. The campaign is managed: the campaigns, the types, the content, the audiences, the schedules, so the control is complete.
8. The campaign management is audit-logged with the campaign, the type, and the timestamp.

**Rules & Edge Cases:**
- The campaign is the initiative (the campaign, the type, the content, the audience, the schedule); the campaign is the effort.
- The campaign type is the channel (the type of the campaign, e.g., the email, the SMS, the in-app); the type is the medium.
- The campaign content is the message (the content of the campaign, the message, the offer); the content is the payload.
- The campaign status is the state (the draft, the scheduled, the active, the completed); the status is the control.
- The campaign is managed (the campaigns, the types, the content, the audiences, the schedules); the control is managed.
- Campaign management is audit-logged with the campaign, type, and timestamp.

### 4.2 Target Audience Segmentation
**What it does:** Segments the target audience: the segment (the segment, the criteria, the users, the count) is created for the target audience, so the audience is segmented (the segmentation is the targeting). The Super Administrator segments the target audience (the segment, the criteria, the users, the count) so the segmentation is structured and the targeting is explicit.

**Sub-features:**
- Segment: the segment (the segment, the criteria, the users, the count)
- Segment criteria: the criteria (the criteria of the segment, e.g., the type, the grade, the region)
- Segment users: the users (the users of the segment, the count)
- Segment count: the count (the count of the users in the segment)
- Segment name: the name (the name of the segment, the label)
- Segment status: the status (the active, the inactive)
- Segment view: the view (the segments, the criteria, the users, the counts)
- Audit logging of the segment creation

**Super Administrator User Journey:**
1. Super Admin segments the target audience: the segment (the segment, the criteria, the users, the count), the criteria (the criteria of the segment, e.g., the type, the grade, the region), and the users (the users of the segment, the count); the segmentation is explicit.
2. Sets the segment criteria: the criteria (the criteria of the segment, e.g., the type, the grade, the region); the criteria are the filters.
3. Selects the segment users: the users (the users of the segment, the count); the users are the members.
4. Views the segment count: the count (the count of the users in the segment); the count is the measure.
5. Names the segment: the name (the name of the segment, the label); the name is the identifier.
6. Views the segment status: the status (the active, the inactive); the status is the state.
7. The segment is created: the segments, the criteria, the users, the counts, so the targeting is complete.
8. The segment creation is audit-logged with the segment, the criteria, and the timestamp.

**Rules & Edge Cases:**
- The segment is the group (the segment, the criteria, the users, the count); the segment is the slice.
- The segment criteria are the filters (the criteria of the segment, e.g., the type, the grade, the region); the criteria are the rules.
- The segment users are the members (the users of the segment, the count); the users are the population.
- The segment count is the measure (the count of the users in the segment); the count is the volume.
- The segment is created (the segments, the criteria, the users, the counts); the targeting is managed.
- Segment creation is audit-logged with the segment, criteria, and timestamp.

### 4.3 Campaign Performance Tracking
**What it does:** Tracks the campaign performance: the performance of the campaigns (the performance, the campaign, the metric, the value, the period) is tracked, so the performance is visible (the tracking is the measurement). The Super Administrator tracks the campaign performance (the performance, the campaign, the metric, the value, the period) so the tracking is structured and the measurement is explicit.

**Sub-features:**
- Performance: the performance (the performance, the campaign, the metric, the value, the period)
- Campaign: the campaign (the campaign, the type, the performance)
- Performance metric: the metric (the metric of the performance, e.g., the open rate, the click rate, the conversion)
- Performance value: the value (the value of the metric, e.g., the percentage)
- Performance period: the period (the period of the performance, e.g., the daily, the weekly, the monthly)
- Performance comparison: the comparison (the comparison of the performance, the campaigns, the periods)
- Performance view: the view (the performance, the campaigns, the metrics, the values, the period)
- Audit logging of the performance tracking

**Super Administrator User Journey:**
1. Super Admin tracks the campaign performance: the performance (the performance, the campaign, the metric, the value, the period), the campaigns (the campaign, the type, the performance), and the metric (the metric of the performance, e.g., the open rate, the click rate, the conversion); the tracking is explicit.
2. Selects the campaigns: the campaign (the campaign, the type, the performance); the campaign is the initiative.
3. Views the performance metric: the metric (the metric of the performance, e.g., the open rate, the click rate, the conversion); the metric is the measure.
4. Views the performance value: the value (the value of the metric, e.g., the percentage); the value is the result.
5. Sets the performance period: the period (the period of the performance, e.g., the daily, the weekly, the monthly); the period is the scope.
6. Compares the performance: the comparison (the comparison of the performance, the campaigns, the periods); the comparison is the analysis.
7. The performance is visible: the performance, the campaigns, the metrics, the values, the period, so the measurement is complete.
8. The performance tracking is audit-logged with the performance, the campaign, and the timestamp.

**Rules & Edge Cases:**
- The performance is the outcome (the performance, the campaign, the metric, the value, the period); the performance is the result.
- The campaign is the initiative (the campaign, the type, the performance); the campaign is the effort.
- The performance metric is the measure (the metric of the performance, e.g., the open rate, the click rate, the conversion); the metric is the value.
- The performance comparison is the analysis (the comparison of the performance, the campaigns, the periods); the comparison is the insight.
- The performance is visible (the performance, the campaigns, the metrics, the values, the period); the tracking is managed.
- Performance tracking is audit-logged with the performance, campaign, and timestamp.