# 1. Auto-Responder Sequences

User Type: **Affiliate**
Source: *Mi Digital Academy - Education CRM Features Document*

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## 1. Auto-Responder Sequences

### 1.1 Follow-Up Sequence
**What it does:** Lets the Affiliate set up an automated follow-up sequence for new leads: a series of messages sent at set intervals after a lead signs up through their referral. The Affiliate configures the messages and timing, and the platform sends them automatically. This keeps leads engaged without manual effort.

**Sub-features:**
- Create a follow-up sequence
- Configure the messages
- Set the send intervals
- Sequence triggered on new lead
- Messages sent automatically
- Sequence available on web and mobile
- Sequence event logging (created, sent)
- Audit logging of the follow-up sequence

**Affiliate User Journey:**
1. Affiliate opens the auto-responder sequences.
2. Affiliate creates a follow-up sequence.
3. Affiliate configures the messages.
4. Affiliate sets the send intervals.
5. The sequence is triggered on a new lead.
6. The messages are sent automatically.
7. Affiliate opens Profile → "Activity" and confirms the sequence events are recorded.

**Rules & Edge Cases:**
- The sequence is triggered on a new lead.
- The messages are sent automatically at the set intervals.
- Sequence events (created, sent) are logged with the account and the timestamp.
- The follow-up sequence is audit-logged with the account and the timestamp.

### 1.2 Nurture Sequence
**What it does:** Lets the Affiliate set up an automated nurture sequence: a series of value-driven messages that build trust with leads over time. The Affiliate configures the content and cadence, and the platform delivers it automatically. This warms up leads toward a purchase.

**Sub-features:**
- Create a nurture sequence
- Configure the value-driven content
- Set the cadence
- Sequence runs over time
- Content delivered automatically
- Sequence available on web and mobile
- Sequence event logging (created, delivered)
- Audit logging of the nurture sequence

**Affiliate User Journey:**
1. Affiliate opens the auto-responder sequences.
2. Affiliate creates a nurture sequence.
3. Affiliate configures the value-driven content.
4. Affiliate sets the cadence.
5. The sequence runs over time.
6. The content is delivered automatically.
7. Affiliate opens Profile → "Activity" and confirms the sequence events are recorded.

**Rules & Edge Cases:**
- The sequence is value-driven.
- The content is delivered automatically over time.
- Sequence events (created, delivered) are logged with the account and the timestamp.
- The nurture sequence is audit-logged with the account and the timestamp.

### 1.3 Win-Back Sequence
**What it does:** Lets the Affiliate set up an automated win-back sequence for lapsed leads: messages that re-engage leads who have gone inactive. The Affiliate configures the re-engagement messages and triggers, and the platform sends them to inactive leads. This recovers leads that would otherwise be lost.

**Sub-features:**
- Create a win-back sequence
- Configure the re-engagement messages
- Set the inactivity trigger
- Sequence targets inactive leads
- Messages sent automatically
- Sequence available on web and mobile
- Sequence event logging (created, sent)
- Audit logging of the win-back sequence

**Affiliate User Journey:**
1. Affiliate opens the auto-responder sequences.
2. Affiliate creates a win-back sequence.
3. Affiliate configures the re-engagement messages.
4. Affiliate sets the inactivity trigger.
5. The sequence targets inactive leads.
6. The messages are sent automatically.
7. Affiliate opens Profile → "Activity" and confirms the sequence events are recorded.

**Rules & Edge Cases:**
- The sequence targets inactive leads.
- The inactivity trigger starts the sequence.
- Sequence events (created, sent) are logged with the account and the timestamp.
- The win-back sequence is audit-logged with the account and the timestamp.