# 2. User Analytics Reports

User Type: **Super Administrator**
Source: *Mi Digital Academy - Education CRM Features Document*

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## 2. User Analytics Reports

### 2.1 User Acquisition Analysis
**What it does:** Analyzes the user acquisition: the acquisition of the users (the acquisition, the user, the source, the date) is analyzed, so the acquisition is visible (the analysis is the insight). The Super Administrator analyzes the user acquisition (the acquisition, the user, the source, the date) so the analysis is structured and the acquisition is explicit.

**Sub-features:**
- Acquisition: the acquisition (the acquisition, the user, the source, the date)
- Acquisition source: the source (the source of the acquisition, e.g., the organic, the referral, the affiliate)
- Acquisition count: the count (the count of the acquisitions)
- Acquisition period: the period (the period of the acquisitions, e.g., the monthly, the quarterly, the annual)
- Acquisition trend: the trend (the trend of the acquisitions, the period, the change)
- Acquisition comparison: the comparison (the comparison of the acquisitions, the sources, the periods)
- Acquisition export: the export (the acquisitions, the format, the period)
- Audit logging of the acquisition analysis

**Super Administrator User Journey:**
1. Super Admin analyzes the user acquisition: the acquisition (the acquisition, the user, the source, the date), the sources (the source of the acquisition, e.g., the organic, the referral, the affiliate), and the period (the period of the acquisitions); the analysis is explicit.
2. Views the acquisition source: the source (the source of the acquisition, e.g., the organic, the referral, the affiliate); the source is the channel.
3. Views the acquisition count: the count (the count of the acquisitions); the count is the measure.
4. Sets the acquisition period: the period (the period of the acquisitions, e.g., the monthly, the quarterly, the annual); the period is the scope.
5. Views the acquisition trend: the trend (the trend of the acquisitions, the period, the change); the trend is the direction.
6. Compares the acquisitions: the comparison (the comparison of the acquisitions, the sources, the periods); the comparison is the analysis.
7. Exports the acquisitions: the export (the acquisitions, the format, the period); the export is the record.
8. The acquisition is visible: the acquisition, the sources, the counts, the period, so the analysis is complete.
9. The acquisition analysis is audit-logged with the acquisition, the period, and the timestamp.

**Rules & Edge Cases:**
- The acquisition is the entry (the acquisition, the user, the source, the date); the acquisition is the start.
- The acquisition source is the channel (the source of the acquisition, e.g., the organic, the referral, the affiliate); the source is the origin.
- The acquisition count is the measure (the count of the acquisitions); the count is the volume.
- The acquisition trend is the direction (the trend of the acquisitions, the period, the change); the trend is the insight.
- The acquisition is visible (the acquisition, the sources, the counts, the period); the analysis is managed.
- Acquisition analysis is audit-logged with the acquisition, period, and timestamp.

### 2.2 Churn Analysis
**What it does:** Analyzes the churn: the churn of the users (the churn, the user, the date, the reason) is analyzed, so the churn is visible (the analysis is the insight). The Super Administrator analyzes the churn (the churn, the user, the date, the reason) so the analysis is structured and the churn is explicit.

**Sub-features:**
- Churn: the churn (the churn, the user, the date, the reason)
- Churn count: the count (the count of the churned users)
- Churn rate: the rate (the rate of the churn, the percentage)
- Churn reason: the reason (the reason of the churn, e.g., the price, the content, the support)
- Churn period: the period (the period of the churn, e.g., the monthly, the quarterly, the annual)
- Churn trend: the trend (the trend of the churn, the period, the change)
- Churn export: the export (the churn, the format, the period)
- Audit logging of the churn analysis

**Super Administrator User Journey:**
1. Super Admin analyzes the churn: the churn (the churn, the user, the date, the reason), the count (the count of the churned users), and the period (the period of the churn); the analysis is explicit.
2. Views the churn count: the count (the count of the churned users); the count is the measure.
3. Views the churn rate: the rate (the rate of the churn, the percentage); the rate is the ratio.
4. Views the churn reason: the reason (the reason of the churn, e.g., the price, the content, the support); the reason is the cause.
5. Sets the churn period: the period (the period of the churn, e.g., the monthly, the quarterly, the annual); the period is the scope.
6. Views the churn trend: the trend (the trend of the churn, the period, the change); the trend is the direction.
7. Exports the churn: the export (the churn, the format, the period); the export is the record.
8. The churn is visible: the churn, the counts, the reasons, the period, so the analysis is complete.
9. The churn analysis is audit-logged with the churn, the period, and the timestamp.

**Rules & Edge Cases:**
- The churn is the loss (the churn, the user, the date, the reason); the churn is the exit.
- The churn count is the measure (the count of the churned users); the count is the volume.
- The churn rate is the ratio (the rate of the churn, the percentage); the rate is the measure.
- The churn reason is the cause (the reason of the churn, e.g., the price, the content, the support); the reason is the insight.
- The churn is visible (the churn, the counts, the reasons, the period); the analysis is managed.
- Churn analysis is audit-logged with the churn, period, and timestamp.

### 2.3 User Growth by Type and Segment
**What it does:** Reports the user growth by type and segment: the growth of the users (the growth, the type, the segment, the count, the period) is reported, so the growth is segmented by type and segment (the report is the breakdown). The Super Administrator reports the user growth by type and segment (the growth, the type, the segment, the count, the period) so the report is structured and the growth is explicit.

**Sub-features:**
- Growth: the growth (the growth, the type, the segment, the count, the period)
- User type: the type (the type of the user, e.g., the student, the parent, the affiliate, the institute)
- User segment: the segment (the segment of the user, e.g., the grade, the course, the region)
- Growth count: the count (the count of the growth)
- Growth period: the period (the period of the growth, e.g., the monthly, the quarterly, the annual)
- Growth trend: the trend (the trend of the growth, the period, the change)
- Growth export: the export (the growth, the format, the period)
- Audit logging of the growth reporting

**Super Administrator User Journey:**
1. Super Admin reports the user growth by type and segment: the growth (the growth, the type, the segment, the count, the period), the types (the type of the user, e.g., the student, the parent, the affiliate, the institute), and the period (the period of the growth); the report is explicit.
2. Selects the user types: the type (the type of the user, e.g., the student, the parent, the affiliate, the institute); the type is the segment.
3. Selects the user segments: the segment (the segment of the user, e.g., the grade, the course, the region); the segment is the group.
4. Views the growth count: the count (the count of the growth); the count is the measure.
5. Sets the growth period: the period (the period of the growth, e.g., the monthly, the quarterly, the annual); the period is the scope.
6. Views the growth trend: the trend (the trend of the growth, the period, the change); the trend is the direction.
7. Exports the growth: the export (the growth, the format, the period); the export is the record.
8. The growth is visible: the growth, the types, the segments, the period, so the report is complete.
9. The growth reporting is audit-logged with the growth, the period, and the timestamp.

**Rules & Edge Cases:**
- The growth is the increase (the growth, the type, the segment, the count, the period); the growth is the movement.
- The user type is the segment (the type of the user, e.g., the student, the parent, the affiliate, the institute); the type is the category.
- The user segment is the group (the segment of the user, e.g., the grade, the course, the region); the segment is the slice.
- The growth count is the measure (the count of the growth); the count is the volume.
- The growth is visible (the growth, the types, the segments, the period); the report is managed.
- Growth reporting is audit-logged with the growth, period, and timestamp.