# 4. Brand Analytics

User Type: **Sponsor**
Source: *Mi Digital Academy - Education CRM Features Document*

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## 4. Brand Analytics

### 4.1 Brand Mention Analytics
**What it does:** Tracks brand mentions across the platform: in course descriptions, certificates, and partner communications, with sentiment and reach.

**Sub-features:**
- Brand mention list with location and date
- Mention reach per mention
- Mention sentiment
- Mention trend over time
- Mention export
- Brand Mention Analytics available on web and mobile
- brand mention analytics event logging (viewed)
- Audit logging of brand mention analytics

**Sponsor User Journey:**
1. Sponsor navigates to Brand Mention Analytics.
2. Sponsor reviews the brand mention analytics details shown.
3. Sponsor performs the primary action for brand mention analytics.
4. Sponsor confirms the result matches the documented behavior.
5. Sponsor opens Profile → "Activity" and confirms the events are recorded.

**Rules & Edge Cases:**
- Brand mention list with location and date.
- Mention reach per mention.
- Mention sentiment.
- Mention trend over time.
- Mention export.

### 4.2 Brand Exposure Report
**What it does:** Generates a periodic brand exposure report summarizing impressions, placements, content views, and audience, for the sponsor's marketing records.

**Sub-features:**
- Monthly and quarterly exposure reports
- Report contents: impressions, placements, views, audience
- Report download (PDF, Excel)
- Report email delivery
- Report history archive
- Brand Exposure Report available on web and mobile
- brand exposure report event logging (viewed)
- Audit logging of brand exposure report

**Sponsor User Journey:**
1. Sponsor navigates to Brand Exposure Report.
2. Sponsor reviews the brand exposure report details shown.
3. Sponsor performs the primary action for brand exposure report.
4. Sponsor confirms the result matches the documented behavior.
5. Sponsor opens Profile → "Activity" and confirms the events are recorded.

**Rules & Edge Cases:**
- Monthly and quarterly exposure reports.
- Report contents: impressions, placements, views, audience.
- Report download (PDF, Excel).
- Report email delivery.
- Report history archive.