# 5. Sponsorship ROI

User Type: **Sponsor**
Source: *Mi Digital Academy - Education CRM Features Document*

---

## 5. Sponsorship ROI

### 5.1 Sponsorship ROI
**What it does:** Calculates the return on the sponsor's sponsorship spend: cost per impression, cost per student reached, cost per completion, and brand value metrics.

**Sub-features:**
- Cost per impression
- Cost per student reached
- Cost per completion
- Brand value metrics
- ROI trend over time
- Sponsorship ROI available on web and mobile
- sponsorship roi event logging (viewed)
- Audit logging of sponsorship roi

**Sponsor User Journey:**
1. Sponsor navigates to Sponsorship ROI.
2. Sponsor reviews the sponsorship roi details shown.
3. Sponsor performs the primary action for sponsorship roi.
4. Sponsor confirms the result matches the documented behavior.
5. Sponsor opens Profile → "Activity" and confirms the events are recorded.

**Rules & Edge Cases:**
- Cost per impression.
- Cost per student reached.
- Cost per completion.
- Brand value metrics.
- ROI trend over time.

### 5.2 Impact Story Export
**What it does:** Lets the sponsor export an impact story: a branded summary of students reached, outcomes, and visibility, for the sponsor's own marketing and annual reports.

**Sub-features:**
- Branded impact story template
- Include students reached and outcomes
- Include visibility metrics
- Export to PDF
- Share impact story (link)
- Impact Story Export available on web and mobile
- impact story export event logging (viewed)
- Audit logging of impact story export

**Sponsor User Journey:**
1. Sponsor navigates to Impact Story Export.
2. Sponsor reviews the impact story export details shown.
3. Sponsor performs the primary action for impact story export.
4. Sponsor confirms the result matches the documented behavior.
5. Sponsor opens Profile → "Activity" and confirms the events are recorded.

**Rules & Edge Cases:**
- Branded impact story template.
- Include students reached and outcomes.
- Include visibility metrics.
- Export to PDF.
- Share impact story (link).