# 2. Brand Exposure Metrics

User Type: **Sponsor**
Source: *Mi Digital Academy - Education CRM Features Document*

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## 2. Brand Exposure Metrics

### 2.1 Visibility Metrics Summary
**What it does:** Shows the sponsor headline visibility metrics: total impressions, sponsored content views, logo placements active, and brand mentions across the platform.

**Sub-features:**
- Total brand impressions
- Sponsored content views
- Active logo placements count
- Brand mentions count
- Visibility trend over time (monthly)
- Visibility Metrics Summary available on web and mobile
- visibility metrics summary event logging (viewed)
- Audit logging of visibility metrics summary

**Sponsor User Journey:**
1. Sponsor navigates to Visibility Metrics Summary.
2. Sponsor reviews the visibility metrics summary details shown.
3. Sponsor performs the primary action for visibility metrics summary.
4. Sponsor confirms the result matches the documented behavior.
5. Sponsor opens Profile → "Activity" and confirms the events are recorded.

**Rules & Edge Cases:**
- Total brand impressions.
- Sponsored content views.
- Active logo placements count.
- Brand mentions count.
- Visibility trend over time (monthly).

### 2.2 Audience Reach Overview
**What it does:** Shows the sponsor who is seeing their brand: audience size, audience segments (students, parents, institutes), and geographic distribution of brand exposure.

**Sub-features:**
- Total audience reached
- Audience segments breakdown
- Geographic distribution of exposure
- New vs returning audience
- Audience trend over time
- Audience Reach Overview available on web and mobile
- audience reach overview event logging (viewed)
- Audit logging of audience reach overview

**Sponsor User Journey:**
1. Sponsor navigates to Audience Reach Overview.
2. Sponsor reviews the audience reach overview details shown.
3. Sponsor performs the primary action for audience reach overview.
4. Sponsor confirms the result matches the documented behavior.
5. Sponsor opens Profile → "Activity" and confirms the events are recorded.

**Rules & Edge Cases:**
- Total audience reached.
- Audience segments breakdown.
- Geographic distribution of exposure.
- New vs returning audience.
- Audience trend over time.