# 1. Promotional Content & Templates

User Type: **Affiliate**
Source: *Mi Digital Academy - Education CRM Features Document*

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## 1. Promotional Content & Templates

### 1.1 Downloadable Promotional Content
**What it does:** Provides the Affiliate with downloadable promotional content: brochures, flyers, and course detail sheets. The Affiliate can browse, preview, and download the content in the formats they need. The content is branded and current. This gives the Affiliate ready-made material for outreach.

**Sub-features:**
- Browse the promotional content library
- Preview a content item
- Download a content item
- Content in multiple formats
- Content is branded and current
- Content available on web and mobile
- Content event logging (viewed, downloaded)
- Audit logging of the downloadable promotional content

**Affiliate User Journey:**
1. Affiliate opens the promotional content.
2. The content is browsed.
3. Affiliate previews a content item.
4. Affiliate downloads the content item.
5. The content is in multiple formats.
6. The content is branded and current.
7. Affiliate opens Profile → "Activity" and confirms the content events are recorded.

**Rules & Edge Cases:**
- The content is in multiple formats.
- The content is branded and current.
- Content events (viewed, downloaded) are logged with the account and the timestamp.
- The downloadable promotional content is audit-logged with the account and the timestamp.

### 1.2 Email Templates for Outreach
**What it does:** Provides the Affiliate with ready-to-use email templates for outreach: introduction, course promotion, and follow-up. The Affiliate can preview, copy, and personalize the templates before sending. The templates are professional and on-brand. This makes email outreach faster and more consistent.

**Sub-features:**
- Browse the email templates
- Preview a template
- Copy a template
- Personalize a template
- Templates categorized by purpose
- Templates are professional and on-brand
- Templates available on web and mobile
- Templates event logging (viewed, copied)
- Audit logging of the email templates for outreach

**Affiliate User Journey:**
1. Affiliate opens the email templates.
2. The templates are browsed by purpose.
3. Affiliate previews a template.
4. Affiliate copies the template.
5. Affiliate personalizes the template.
6. The templates are professional and on-brand.
7. Affiliate opens Profile → "Activity" and confirms the templates events are recorded.

**Rules & Edge Cases:**
- The templates are categorized by purpose.
- The templates are professional and on-brand.
- Templates events (viewed, copied) are logged with the account and the timestamp.
- The email templates for outreach is audit-logged with the account and the timestamp.

### 1.3 Social Media Content Pack
**What it does:** Provides the Affiliate with a social media content pack: pre-written captions, hashtags, and image suggestions for each course. The Affiliate can browse and copy the content for their social channels. The pack is updated with new campaigns. This makes social promotion easy and consistent.

**Sub-features:**
- Browse the social media content pack
- Pre-written captions per course
- Hashtag suggestions
- Image suggestions
- Copy the content
- Pack updated with new campaigns
- Pack available on web and mobile
- Pack event logging (viewed, copied)
- Audit logging of the social media content pack

**Affiliate User Journey:**
1. Affiliate opens the social media content pack.
2. The pack is browsed.
3. The pre-written captions are shown per course.
4. The hashtag suggestions are shown.
5. The image suggestions are shown.
6. Affiliate copies the content.
7. Affiliate opens Profile → "Activity" and confirms the pack events are recorded.

**Rules & Edge Cases:**
- The pack includes captions, hashtags, and image suggestions.
- The pack is updated with new campaigns.
- Pack events (viewed, copied) are logged with the account and the timestamp.
- The social media content pack is audit-logged with the account and the timestamp.